Concert Ticket Price Investigation Reveals Stunning Results: Here’s How Consumers Like Us Get Gouged
The Star, a Canadian newspaper in Tornoto, just released the results of an investigation that they conducted into how online services like Ticketmaster price seats for large shows, like A-list concerts both here in the US and in Canada.
At this weekend's Bruno Mars show in Toronto at the Scotiabank Arena, two different concert goers paid $546 and $191 for essentially the same seats just a few feet apart. The paper also uncovered how Ticketmaster created manufactured demand for seats, only releasing a few at a time as the public sale happened online.
Here's a great video that quickly explains how you could be paying hundreds of dollars more - or less - for your seat than the person sitting next to you:
The Star also delved into the world of ticket scalping. Their reporters went undercover to pose as scalpers, and Ticketmaster actually offered to work with them to help them jack up prices on consumers.
So I guess the moral of the story here is to cross your fingers and hope that you can win tickets from your favorite radio station (wink, wink!) than have to pay these outrageous prices online.