We learned today that Allen's Coffee Brandy, a traditional Maine happy juice staple, has been replaced as Maine's #1-selling liquor.

According to the Bangor Daily News, Fireball, which has held the runner-up slot for years, has officially taken over the #1 spot on the sales charts.

"Fireball Cinnamon Whisky is now the most popular brand of booze in Maine, having outsold Allen’s by half a million dollars in 2018, according to data released Monday by the state."

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This graph on the Bangor Daily News website clearly shows a long, steady drop-off for Allen's Coffee Brandy sales in Maine since 2013, and a recent sharp uptick for Fireball.

How long will our new spicy firey overlord hold onto power? We'll find out... one nip at a time!

Read the full story in the BDN here.