This Is Not A Trick Question: Whats The Best Toilet Paper Out There?

Scott's 1000 sheet single ply roll quickly turns into a 250 sheet 4 ply adventure!  NOBODY uses a single ply sheet, too dangerous.

So, what brand and why?

Really, this isn't an attempt at humor.  I'm not going to take the word of a family of cartoon bears.  I trust you.